We are the disruptors of consumer intelligence in Poland.
MAD Research was created to de-risk innovation and empower companies and organizations in confident decision-making.
MAD Research is a pioneering research and technology think-tank ushering in a new era of market research in Poland. We blend decades of expertise in classical consumer research with breakthrough technologies, accelerating consumer intelligence and delivering insights that keep our clients ahead in an ever-evolving world.
Classical legacy
With over 20 years of experience in traditional consumer research, our team is driven by a deep passion for understanding people and uncovering insights into the processes behind consumer decision-making.
Technology-enabled
Our cutting-edge technological backbone empowers data scientists and engineers to levarage advanced cloud computing and machine learning. By integrating multiple data sources, we deliver actionable insights and strategic recommendations.
A proven advisory track record
Trusted by forward-thinking companies, we have a solid history of supporting strategic decisions, guiding organizations through market transformations, and helping them stay ahead in a dynamic landscape.
Power behind our impact
Our unique blend of expertise enables us to go beyond traditional research, seamlessly merging human insight with advanced technology. As an official Amazon Web Services Partner, we levarage world-class infrastructure to scale rapidly, integrate diverse data, and deliver sharper intelligence. This empowers our clients to make bold, data-driven decisions—keeping them ahead in their industries’ rapid pace of innovation.
Competetive Advantage
Product Suite
Our suite of products offers a comprehensive understanding of today’s complex consumer landscape. From tools that decode shopper behavior and assess the risks and potential of new product or service development, to advanced social listening and brand monitoring that safeguard reputation, as well as insights into cultural and societal dynamics—we bring clarity to every stage of decision-making.
What sets us apart is our ability to take the depth and rigor of classical research and reimagine it in a digital-first environment. By automating and scaling research processes, we enable the simultaneous collection of diverse data streams—delivering faster, richer, and more actionable insights than ever before.
The digital transformation of consumer research was inevitable, but its path was uncertain—leading to industry caution. At MAD Research, we operate like a tech company: agile, curious, and ready to experiment. Together with our clients, we develop and test proofs of concept using large language models and other emerging technologies. This hands-on, experimental approach keeps us at the forefront of consumer intelligence in the digital age.
Proof Of Concept
Revolutionizing research efficiency
Our defining strength lies in transforming the rigor of traditional research for a digital-first world. Through automation and scaling, we collect multiple data streams in real time, delivering insights that are faster, deeper, and more actionable than ever. This enables our clients to outpace the competition and navigate a rapidly changing market landscape.
Access to research tools and data is not equal. While businesses often have the resources to explore and innovate, public interest organizations are frequently left behind. As part of our commitment to responsible innovation, we provide pro bono research support to nonprofits, foundations, and other partners working for the public good.